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Consumer Behaviour: Applications in Marketing Robert East 3 Revised Edition
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Consumer Behaviour: Applications in Marketing
Robert East
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
368 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2016年11月24日 |
| ISBN13 | 9781473919495 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 368 |
| 寸法 | 315 × 241 × 26 mm · 818 g |
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