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Advanced Media Planning John R. Rossiter Softcover reprint of the original 1st ed. 1998 edition
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¥ 17.078
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発送予定日 年8月5日 - 年8月17日
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Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
125 pages, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年9月5日 |
| ISBN13 | 9781461346777 |
| 出版社 | Springer-Verlag New York Inc. |
| ページ数 | 112 |
| 寸法 | 155 × 235 × 7 mm · 190 g |
| 言語 | 英語 |
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