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Media Planning: A Practical Guide, Third Edition Jim Surmanek 第3 版
Media Planning: A Practical Guide, Third Edition
Jim Surmanek
A complete media planner's handbook--everything from reach and frequency to ratings.
224 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1995年10月16日 |
| ISBN13 | 9780844235127 |
| 出版社 | NTC Publishing Group,U.S. |
| ページ数 | 224 |
| 寸法 | 154 × 228 × 9 mm · 368 g |
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