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Ethnography for Marketers: A Guide to Consumer Immersion Hy Mariampolski
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発送予定日 年10月20日 - 年11月5日
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Ethnography for Marketers: A Guide to Consumer Immersion
Hy Mariampolski
Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights.
264 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2005年8月3日 |
| ISBN13 | 9780761969471 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 264 |
| 寸法 | 153 × 228 × 14 mm · 378 g |
| 言語 | 英語 |
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