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Ethnography for Marketers: A Guide to Consumer Immersion Hy Mariampolski
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Ethnography for Marketers: A Guide to Consumer Immersion
Hy Mariampolski
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.
264 pages, black & white illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2005年8月12日 |
| ISBN13 | 9780761969464 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 264 |
| 寸法 | 152 × 228 × 15 mm · 480 g |
| 言語 | 英語 |
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