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Services Marketing and Management Audrey Gilmore
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¥ 22.809
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発送予定日 年10月20日 - 年11月5日
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Services Marketing and Management
Audrey Gilmore
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
216 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2003年5月15日 |
| ISBN13 | 9780761941583 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 216 |
| 寸法 | 171 × 241 × 13 mm · 400 g |
| 言語 | 英語 |
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