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Services Marketing and Management Audrey Gilmore
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¥ 38.592
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発送予定日 年11月23日 - 年12月2日
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Services Marketing and Management
Audrey Gilmore
Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.
216 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2003年5月15日 |
| ISBN13 | 9780761941576 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 216 |
| 寸法 | 178 × 251 × 21 mm · 562 g |
| 言語 | 英語 |
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