Harry Potter: The Story of a Global Business Phenomenon - S. Gunelius - Books - Palgrave Macmillan - 9780230203235 - June 3, 2008
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Harry Potter: The Story of a Global Business Phenomenon

S. Gunelius

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Harry Potter: The Story of a Global Business Phenomenon

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

216 pages, 26, 26 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 3, 2008
ISBN13 9780230203235
Publishers Palgrave Macmillan
Pages 194
Dimensions 160 × 240 × 17 mm   ·   485 g
Language English  
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