Building Brand Value the Playboy Way - S. Gunelius - Books - Palgrave Macmillan - 9780230577893 - September 16, 2009
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Building Brand Value the Playboy Way

S. Gunelius

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

208 pages, 2 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2009
ISBN13 9780230577893
Publishers Palgrave Macmillan
Pages 188
Dimensions 168 × 245 × 17 mm   ·   476 g
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