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Building Brand Value the Playboy Way S. Gunelius
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¥ 10.483
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発送予定日 年11月30日 - 年12月16日
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Building Brand Value the Playboy Way
S. Gunelius
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
208 pages, 2 figures
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2009年9月16日 |
| ISBN13 | 9780230577893 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 188 |
| 寸法 | 168 × 245 × 17 mm · 466 g |
| 言語 | 英語 |
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