Tell your friends about this item:
Harry Potter: The Story of a Global Business Phenomenon
S. Gunelius
Price
€ 57.99
excl. VAT
Ordered from remote warehouse
Expected delivery Jun 18 - Jul 1
Our customers say:
Add to your iMusic wish list
Also available as:
Harry Potter: The Story of a Global Business Phenomenon
S. Gunelius
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
216 pages, 26, 26 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 3, 2008 |
| ISBN13 | 9780230203235 |
| Publishers | Palgrave Macmillan |
| Pages | 194 |
| Dimensions | 160 × 240 × 17 mm · 485 g |
| Language | English |
