Damian Szczepanski

Online Marketing Guide Damian Szczepanski

This book introduces different types of online marketing campaigns and methods that you can use to acquire new customers online. I've presented the main tools businesses should use and actions they should take in their online activities. You will learn how to acquire new customers using a website and a simple online marketing strategy. You will get to know the most essential elements and measures that you can use to achieve this. Table of contents: I. Campaigns for acquiring new customers onlineA. Paid campaigns1. Facebook and Instagram campaigns2. Google Ads - YouTube campaigns3. Google Ads - SEA (Search Engine Advertising)4. Google Ads - Display Network5. Google Ads - Gmail campaigns6. Google Ads - Shopping campaigns7. LinkedIn campaigns8. XING campaigns9. Twitter campaigns10. Influencer campaignsB. "Free" campaigns1. SEO campaigns (Search Engine Optimization)2. Email Marketing3. Organic Social Media campaigns4. Campaigns on thematic forums5. JV Partners (Joint Ventures) II. The most important tools and means for online marketingA. Encrypt your website with an SSL certificateB. Implement and set up Google AnalyticsC. Set up a Google My Business account and put yourself on Google MapsD. Handle and optimize data with Google Tag ManagerE. Measure the cost of each advertising campaign accurately with the help of UTM parametersF. Generate Leads - Acquire data from your potential customers1. Lead magnetA) Online courses - webinarsB) E-books2. Landing Page3. Newsletter4. Autoresponder5. Facebook Chatbot6. Upselling7. RemarketingG. Develop a marketing strategyIII. Not clicks, not likes, just conversions!A. Never buy likes or followers!B. Don't pay too much attention to the number of likesI would like to wish you success with the acquirement of this knowledge. Sincerely, Damian SzczepanskiCEO of www.onlinemarketing.help and www.datadriventool.com