Clara McCullom

Social Media For Business Clara McCullom

Social media is an effective source for any company and organization to attract more customers, drive employee engagement, and further boost their high-potential employees. If you are considering employee advocacy for your organization but you are not sure how to sustain the participation of your employees on social media, this book offers a three-step framework developed through research and real-life examples.
This framework is focused on participation and will enable you to:
1. Understand the influence of corporate environments on employee participation
2. Ensure there is visible and communicated affirmation and support for employees such that they buy into your advocacy programs
3. Embark on purposeful analysis and social media experimentation to understand the current state of your organization and to identify future requirements that enable employee participation
4. Sustain participation through employee training, support, and influential leadership.