Elena Bobkova

Formation of Future Marketers' HIPC Elena Bobkova

The monograph reveals the main aspects of modern training of future specialists in the field of marketing with the use of IT. Intensive development of modern information technologies and increasing demand for new specialties stipulate the need for rapid reforming of professional education profiles in accordance with the social order and the processes of virtualization of the economy. The change of educational paradigm has caused increasing interest in the pedagogical and psychological aspects of the formation of specialists in socially significant professions, including the profession of marketing specialist. The monograph is intended for students, teachers of economic, pedagogical and technical faculties, post-graduate students