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Mindcode. the Science of Getting the Brain to Buy Jürgen Klaric
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Mindcode. the Science of Getting the Brain to Buy
Jürgen Klaric
The latest book by Jürgen Klaric focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2018年9月25日 |
| ISBN13 | 9786077475859 |
| 出版社 | Editorial Planeta Mexicana S.A. de C.V. |
| ページ数 | 180 |
| 寸法 | 150 × 229 × 15 mm · 362 g |
| 言語 | 英語 |
