Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing - Manfred Bruhn - Books - Springer - 9783658453510 - November 27, 2024
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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing 2024 edition

Manfred Bruhn

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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing 2024 edition

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2024
ISBN13 9783658453510
Publishers Springer
Pages 425
Dimensions 1 kg
Language English  
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