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Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals Louis-Philippe Kerkhove 2022 edition
Data-driven Retailing: A Non-technical Practitioners' Guide - Management for Professionals
Louis-Philippe Kerkhove
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2023年10月7日 |
| ISBN13 | 9783031129643 |
| 出版社 | Springer International Publishing AG |
| ページ数 | 257 |
| 寸法 | 234 × 152 × 17 mm · 414 g |
| 言語 | 英語 |
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