Sundaran Sagaran Gopal

Business Research II Sundaran Sagaran Gopal

Research books in the market focuses more on building a theoretical foundation before embarking on the actual practical research. These books are cumbersome for first timers who prefer a simple book that takes them step by step towards their endeavor the very first moment they are into research. This is where Business Research A Practical Approach; can be instructive and practical companion to overcome the rigorous task of writing a business research across all levels of research. The steps of research process are easy to understand and supported by theory and illustrations. But what really stands out in this book are the presentations of how data can be analyzed and interpreted using various software applications; be it statistical software in Excel, SPSS or AMOS, SmartPLS or others. There are even case examples which are examined point-by-point and they may be duplicated for studies situated in other contexts. Overall, this book is a Handy Tool to bridge the gap between the desires to do research to one of realization of an actual research.