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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| 発売予定 | 2027年3月17日 |
| ISBN13 | 9781807911096 |
| 出版社 | Emerald Publishing Limited |
| ページ数 | 320 |
| 寸法 | 150 × 220 × 20 mm · 513 g (重量（概算）) |
| 編集者 | Nguyen, Mai (Griffith University, Australia) |
| 編集者 | Zhang, Yunen (Singapore University of Social Sciences, Singapore) |
