Keith R Reynolds

The New Content Culture Keith R Reynolds

According to Aberdeen Group, on average, conversion rates are six times higher for companies and brands using content marketing than those that aren't, at 2.9% vs. 0.5%, respectively, while internal research suggests the biggest challenges to success are lack of a content strategy and resources needed to produce content. Introducing the Publisher's M. O.(TM) Generate ROI with Content Marketing in the age of digital disruption: ? Define your ROI model ? Develop your strategy ? Get your team on boardWhat is your modus operandi? The "Publisher's M. O." is a marketing strategy and development experience to help brand teams, agencies and entrepreneurs create impactful content and attract new customers. This illuminating and practical book provides a roadmap giving you "a 50,000-foot view" of the process and practical tools to help you think through your goals, priorities and the milestones to be achieved throughout the year to keep you on track to attain your content marketing ROI. With an easy "seven buckets" approach and an agile-like accountability system for marketers, you will keep your team focused on results as you make progress. "It's not often that such a big idea, not to mention how to successfully implement that idea, can be found in a such a short book. But Keith Reynolds has done it." Bryan Mattimore, Author of "21 Days to a Big Idea""Keith's Content Hub strategy is a refreshing perspective for today's business leaders. I especially appreciate the way he organizes the strategies and approaches in his book. Keith's thought leadership is leading the way for content marketing!" Sandra Long, Author of "LinkedIn for Personal Branding: The Ultimate Guide"