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Strategic Sport Communication Paul M. Pedersen Fourth edition
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発送予定日 年11月4日 - 年11月13日
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Strategic Sport Communication
Paul M. Pedersen
Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.
448 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2024年4月29日 |
| ISBN13 | 9781718221475 |
| 出版社 | Human Kinetics Publishers |
| ページ数 | 432 |
| 寸法 | 285 × 217 × 23 mm · 1 kg |
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