Zoe Wright

Essentials of Entrepreneurship Zoe Wright

Entrepreneurship can be defined as the process of launching a new business or creating a new enterprise while bearing any or all of its risks with a view to making profits. People who found such businesses are called entrepreneurs and are active part of the organization which they create. There are many types of start-up models for budding entrepreneurs such as small business, social entrepreneurship, scalable start-up and large company. A small business refers to opening a company, retail store or a restaurant in which the owner does not intend to expand the business or turn into a conglomerate. Scalable start-ups often start small. These businesses begin on a very small scale and aim to become billion dollar companies. A large company model is when the founder already works for a conglomerate and reaches out to his superiors to provide him with funding so as to capture an upcoming market opportunity. Social entrepreneurship refers to the use of start-up companies to develop and implement solutions to social and environmental issues. The topics included in this book on entrepreneurship are of utmost significance and bound to provide incredible insights to readers. The book studies, analyses and upholds the pillars of entrepreneurship and its utmost significance in modern times. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.