Jerry Wind

Transformation in Times of Crisis Jerry Wind

Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.

"I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine

"Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune

"The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co.

"The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM