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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Peter Fader
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
136 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2018年10月30日 |
| ISBN13 | 9781613631416 |
| 出版社 | Wharton Digital Press |
| ページ数 | 136 |
| 寸法 | 140 × 216 × 11 mm · 326 g |
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