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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation David Michaelson Second edition
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
286 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年5月23日 |
| ISBN13 | 9781606499849 |
| 出版社 | Business Expert Press |
| ページ数 | 286 |
| 寸法 | 230 × 154 × 19 mm · 385 g |
| 言語 | 英語 |
| 寄稿者 | Institute for Public Relations |
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