John A. Hill

Tips and Tales from the Booth: Avoiding Trade Show Mistakes John A. Hill

This book takes the reader through some of the experiences of the author, who is a seasoned veteran of the trade show industry. Mr. Hill also shares with the reader questions from and his responses to those involved with trade shows that receive Mr. Hill's newsletter, "Tips from the Booth." The book also covers the Pre-show, Show, and Post-Show efforts that are so critical to a trade show success. For graphics, booths, printing, mailings, security, drayage, and general information, he has solicited the help of some well-known professionals that have extensive experience in their fields of expertise. It is interesting, humorous and informative.