Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing - Bernd Schmitt - Books - now publishers Inc - 9781601984524 - June 30, 2011
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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing

Bernd Schmitt

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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing

Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

74 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2011
ISBN13 9781601984524
Publishers now publishers Inc
Pages 74
Dimensions 158 × 233 × 5 mm   ·   117 g
Language English  
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