Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Bernd Schmitt - Books - Palgrave Macmillan - 9780230116450 - April 24, 2012
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

Bernd Schmitt

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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.

256 pages, 6 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 2012
ISBN13 9780230116450
Publishers Palgrave Macmillan
Pages 256
Dimensions 163 × 240 × 23 mm   ·   566 g
Language English  
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