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Ethics and Manipulation in Advertising: Answering a Flawed Indictment Michael J. Phillips
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Ethics and Manipulation in Advertising: Answering a Flawed Indictment
Michael J. Phillips
Critics of advertising have argued that it is bad because it manipulates and therefore it should be reined in with political controls. Here it is argued that the power of advertising has been vastly overrated. Exploring empirical evidence, this is a study of advertising's efficacy and morality.
200 pages, bibliography
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1997年6月25日 |
| ISBN13 | 9781567200638 |
| 出版社 | ABC-CLIO |
| ページ数 | 224 |
| 寸法 | 155 × 235 × 23 mm · 530 g |
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