John Matthews

Game-Changing Strategies for Retailers John Matthews

A small business takes time and effort to build, maintain, and grow. You need patience, a willingness to endure setbacks, and-most important of all-an experienced mentor.



John Matthews, president and CEO of Gray Cat Enterprises, Inc., offers that mentorship. After decades of experience in corporate America, Matthews opted to start his own business. Thirteen years later, Gray Cat Enterprises was the result.



During his career, Matthews noticed how many small business owners and multiunit operators struggle and fail because they lack a sound understanding of basic business strategies. Some understand certain aspects of entrepreneurship well but stumble in other areas.



In Game-Changing Strategies for Retailers, Matthews walks readers through the key elements of founding, maintaining, and growing a small business. Starting with an overview of the nature of small businesses, Matthews demonstrates the importance of business planning and the intricacies of daily operations, merchandising, marketing, real estate, and capital management.



The result is a compact but comprehensive resource small business owners and multiunit operators can access as the need arises. Within these pages lies the foundation for successful sole proprietorship or multiunit operations.