Richard Boateng

Choices, Chances and Changes - Doing Business in Ghana Richard Boateng

You are welcome to Choices, Chances and Changes - Doing Business in Ghana. This book is a guide for faculty and students seeking to explore theoretical concepts through real world case studies. It is also a companion for the application of case studies in the teaching of topics in business and management, thus bridging the gap between theory and practice. This book aims to be a practice-based teaching material on mobile business, marketing, corporate social responsibility, mobile health, entrepreneurship, electronic commerce/business, and technology entrepreneurship in higher educational institutions. The case studies are drawn from existing companies in Ghana in order to provide students an opportunity to explore and learn from the Choices, Chances and Changes experienced by these companies. These companies are in different stages of their growth. The case studies explore the real problems that micro-entrepreneurs, small and medium enterprises and public institutions face or have to address such as opportunity recognition, differentiation, access to markets, managing customers and lack of capital.