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Brand Management: Co-creating Meaningful Brands Michael Beverland 3 Revised edition
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¥ 10.475
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発送予定日 年10月19日 - 年10月28日
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Brand Management: Co-creating Meaningful Brands
Michael Beverland
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
400 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2024年3月28日 |
| ISBN13 | 9781529616972 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 440 |
| 寸法 | 232 × 187 × 25 mm · 888 g |
| 言語 | 英語 |
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