James R Carter

A Guide to MAKING IT in Real Estate James R Carter

Written specifically for real estate lenders and real estate agents by someone who has had phenomenal success in both professions, A Guide to Making It in Real Estate stands out from the crowd for its clarity, simplicity, and humor.

Whether you call yourself a "lender," a "real estate agent," or a "commercial professional," author James R. Carter points out that you are essentially the CEO of your own small business-as well as the VP of marketing, VP of operations, VP of finance, "Director of Attitude,"and lead sales representative-six hats. You are responsible for 100 percent of your success, and in order to thrive, you need to be strong at four essential areas: finding deals, doing deals, managing money, and keeping your head straight-Marketing, Operations, Finance and Attitude.

Carter offers insight and advice that lenders, real estate agents, and anyone interested in the real estate business will likely find useful-whether you're just getting started or simply need inspiration. In fact, the principles outlined in this book make it an excellent resource for any type of small business owner.