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How to Win at CRM: Strategy, Implementation, Management Seth Kinnett 第1 版
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How to Win at CRM: Strategy, Implementation, Management
Seth Kinnett
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
236 pages, 15 black & white illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年7月13日 |
| ISBN13 | 9781498714709 |
| 出版社 | Taylor & Francis Inc |
| ページ数 | 238 |
| 寸法 | 241 × 164 × 20 mm · 494 g |
| 言語 | 英語 |
