この商品を友人に教える:
Consumer Behaviour: Applications in Marketing Robert East 3 Revised edition
Consumer Behaviour: Applications in Marketing
Robert East
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
368 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2016年11月24日 |
| ISBN13 | 9781473919501 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 368 |
| 寸法 | 216 × 233 × 20 mm · 660 g |
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