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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices Purnendu Tripathi 第1 版
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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Purnendu Tripathi
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2013年5月31日 |
| ISBN13 | 9781466640146 |
| 出版社 | IGI Global |
| ページ数 | 362 |
| 寸法 | 22 × 216 × 280 mm · 1,16 kg |
| 言語 | 英語 |
| 寄稿者 | Purnendu Tripathi |
| 寄稿者 | Siran Mukerji |
