Lord Beaverbrook

The Three Keys to Success Lord Beaverbrook

The theme of this unique book is that the three main qualities necessary to achieve success are Judgment, Industry, and Health. A person may have two of these attributes and go far. But unless he has all three, he will not go all the way. The bitterest thing in life is failure. And the pity is that it is almost always the result of some avoidable error. There need be no such thing. Everyone can achieve his own success. The trouble in so many cases is that it takes time and opportunity for someone to discover in what direction his own natural bent lies. Hence the misfits. A young man may choose the wrong trade or profession, or he may be in the right business but the wrong department. The employer, nevertheless, votes him of little or no use. Much worse, the employee himself admits his failure. And by that very act of admission he has failed. Anyone who has strayed in youth to the wrong profession and failed may yet, however, prove himself an immense success in another field. To take a practical instance: salesmanship requires, above all, the spirit of optimism. Yet that same spirit in the finance department might ruin a firm. Thus the quality that brought failure in finance might mean sure success in the sales department. Hence no young man should be judged a failure on his initial try. He may yet succeed in another venture. Like all human affairs, success is partly a result of predestination and partly of free will. You cannot create genius, but you can either improve or destroy it. What are the qualities that make for your success? I repeat: They are three: Judgment, Industry, and Health. And the greatest of these is Judgment. This book will show you how to use these three keys to attain success in your own life.