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What Is Marketing? Alvin J. Silk
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¥ 4.860
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発送予定日 年10月6日 - 年10月22日
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What Is Marketing?
Alvin J. Silk
Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
224 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2006年10月1日 |
| ISBN13 | 9781422104606 |
| 出版社 | Harvard Business Review Press |
| ページ数 | 224 |
| 寸法 | 155 × 231 × 19 mm · 334 g |
| 言語 | 英語 |
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