Joe Cooke

Inside Job Joe Cooke

In one of the harshest environments imaginable, Joe Cooke coaches, supports, and inspires men to become more than just the stories of their past. Inside Job tells of how Cooke rose from homelessness to a life of service as a teacher inside the walls of the Washington State Penitentiary. With an unyielding belief in the value of every human being, Cooke counsels his students that they already possess everything they need to make it on the outside. His basic philosophy is clear and simple: The work of becoming better communicators, better entrepreneurs, better citizens, better fathers, sons, and husbands is all done inside the mind. In this memoir of a single weekend of self-reflection, Cooke illustrates in his unique voice that teaching, like learning, is an inside job.