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Celebrity, Convergence and Transformation - Key Issues in Marketing Management 第1 版
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Celebrity, Convergence and Transformation - Key Issues in Marketing Management
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
276 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年7月27日 |
| ISBN13 | 9781138732537 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 276 |
| 寸法 | 150 × 220 × 20 mm · 612 g |
| 言語 | 英語 |
| 編集者 | Brownlie, Douglas (University of Dundee, UK) |
| 編集者 | Hewer, Paul (Strathclyde University, UK) |
| 編集者 | Kerrigan, Finola (Kings College London, UK.) |
