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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice Jim Macnamara 第1 版
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
408 pages, 16 black & white tables, 1 black & white halftones, 50 black & white line drawings
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2017年9月8日 |
| ISBN13 | 9781138228580 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 392 |
| 寸法 | 231 × 156 × 22 mm · 626 g |
| 言語 | 英語 |
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