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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice Jim Macnamara 第1 版
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
392 pages, 50 Line drawings, black and white; 1 Halftones, black and white; 16 Tables, black and whi
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年9月6日 |
| ISBN13 | 9781138228573 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 392 |
| 寸法 | 241 × 164 × 27 mm · 742 g |
| 言語 | 英語 |
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