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Innovative Marketing Communications - Events Management Guy Masterman 第1 版
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Innovative Marketing Communications - Events Management
Guy Masterman
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
346 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2015年9月29日 |
| ISBN13 | 9781138129726 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 352 |
| 寸法 | 253 × 195 × 28 mm · 852 g |
| 言語 | 英語 |
