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Luxury Brands in Emerging Markets Glyn Atwal
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発送予定日 年10月21日 - 年11月6日
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Luxury Brands in Emerging Markets
Glyn Atwal
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
240 pages, 1 black & white tables, 24 figures
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2014年3月11日 |
| ISBN13 | 9781137330529 |
| 出版社 | Palgrave Macmillan |
| ジャンル | Aspects (Academic) > Business Aspects |
| ページ数 | 214 |
| 寸法 | 139 × 222 × 18 mm · 453 g |
| 言語 | 英語 |
| 編集者 | Atwal, G. |
| 編集者 | Bryson, D. |
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