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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing
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発送予定日 年10月30日 - 年11月17日
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues - Routledge Studies in Marketing
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
248 pages, 18 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2024年3月5日 |
| ISBN13 | 9781032412214 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 202 |
| 寸法 | 150 × 220 × 20 mm · 680 g |
| 言語 | 英語 |
| 編集者 | Abdul Rahman, Nor Aida (Universiti Kuala Lumpur, Malaysia) |
| 編集者 | Foroudi, Pantea (Middlesex University London, UK) |
| 編集者 | Gupta, Suraksha (Newcastle University, UK) |
| 編集者 | Melewar, T.C. (Middlesex University London, UK) |
