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Qualitative Methods for Marketplace Research Shay Sayre Abridged edition
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発送予定日 年10月30日 - 年11月17日
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Qualitative Methods for Marketplace Research
Shay Sayre
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
272 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2001年4月20日 |
| ISBN13 | 9780761922704 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 272 |
| 寸法 | 152 × 228 × 13 mm · 370 g |
| 言語 | 英語 |
| 編集者 | Sayre, Shay |
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