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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This book addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
344 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2000年1月5日 |
| ISBN13 | 9780761917410 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 344 |
| 寸法 | 152 × 228 × 19 mm · 580 g |
| 言語 | 英語 |
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