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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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発送予定日 年9月1日 - 年9月17日
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
348 pages, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1999年12月21日 |
| ISBN13 | 9780761917427 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 344 |
| 寸法 | 156 × 229 × 11 mm · 514 g |
| 言語 | 英語 |
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