この商品を友人に教える:
Creating Valuable Business Strategies Shiv Mathur 第1 版
Creating Valuable Business Strategies
Shiv Mathur
Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.
264 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2007年9月26日 |
| ISBN13 | 9780750685481 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 264 |
| 寸法 | 150 × 220 × 10 mm · 396 g |
| 言語 | 英語 |
