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Innovation in Marketing Peter Doyle 第1 版
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発送予定日 年10月7日 - 年10月23日
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Innovation in Marketing
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1998年11月10日 |
| ISBN13 | 9780750641210 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 240 |
| 寸法 | 234 × 157 × 16 mm · 370 g |
| 言語 | 英語 |
| 編集者 | Bridgewater, Susan |
| 編集者 | Doyle, Peter |
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