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Market Intelligence - Market Research in Practice Martin Callingham
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Market Intelligence - Market Research in Practice
Martin Callingham
In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.
232 pages, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2004年3月30日 |
| ISBN13 | 9780749442019 |
| 出版社 | Kogan Page Ltd |
| ページ数 | 232 |
| 寸法 | 156 × 234 × 20 mm · 381 g |
| 言語 | 英語 |
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